C

Windsor

2010-06-16T00:46:00.009+08:00

Made in British Crown Colony of Hong Kong
The Great Wall Plastic Factory of Kowloon 1960s

The Swoosh is Gone

2010-02-05T23:24:00.003+08:00

Typographics

2010-02-05T08:07:00.004+08:00

Think Silly

2010-01-15T00:15:00.001+08:00

November Toy

2009-11-19T12:36:00.014+08:00

Goodday Website Redesigned

2009-07-02T03:38:00.000+08:00

Redesign website www.goodday.co.nr
Current website www.goodday.com.my
Comments are welcome, thank you!

Instructions:
For every statement below, please give a rating from 1 to 5.
1- Strongly disagree
2- Disagree
3- Neutral
4- Agree
5- Strongly Agree

1. The overall's site is attractive.
2. The site's graphics are interesting.
3. The site has a good balance of layout.
4. The colors used are very suitable.
5. The typography (lettering, headings, titles) is attractive.
6. The homepage's content makes me want to explore the site further.
7. I can get to information quickly.
8. It is fun to explore the site.
9. Information is easy to read.
10. The site has a clear purpose.

I Drink Soup

2009-06-04T02:07:00.000+08:00

I Play Lego

2009-05-26T19:35:00.000+08:00

Web Design Two - Project Concept Proposal

2009-05-23T16:47:00.000+08:00

Project Definition

This project is to redesign the website for Susu Lembu Asli Group also know as Goodday. Susu Lembu Asli Group specialized in the manufacturing and distribution of fresh milk, dairy product and health beverages in Malaysia.

Back to year 1968 when began operations as a small-scale fresh milk distributor. From a single product then, the production has grown to include low-fat and flavored milk, yoghurt, soya milk and fruit juice drinks. Their corporate vision and mission is to be consumers preferred choice for dairy products and health beverages in Malaysia.

They provide healthcare message to customers, product certifications, product range and information. There are more information about the products ingredients and pack sizes. They also provide information of company's background and history to gain the customers visiting the site and increase confidence and trust.

These are company logo, main navigations bar, flash banner, product certification, contact and lack of interesting content on the current home page. The current website are unused-friendly, lacking of interesting design, overall are too blueish in color, boring and boxy layout, images are out of pixel and some spelling error. The contact address footer on every page looks weird, the flash header on every page are boring and without copyright statement.

In conclusion, the purpose of redesign the website for Susu Lembu Asli Group is to attract more audience to engage with the site and provide convenient to users at the same time with a interesting and interactive design.

Current Site’s Analysis Goals

The current website is designed by Asia Pacific Group in few years back. The current home page, there are company logo on the center of the navigation bar. The navigation bar was done by flash, the button will shiny when mouse over to indicate the links are clickable. The flash banner with uninteresting motion and graphic on every page on the site looks weird.

The overall problem of the website are lacking of content and interesting interactive design, there are too bluish in color. The layout are boring and boxy on every pages, images of the products are out of pixels and some spelling error on most of the page. The contact address on every pages on the site are not unnecessary.

To increase hit rate of the website, overall layout will be reconstructs by adding in more interesting and interactive design. The warm and fresh colors for the website will going to redesign and also improve on the visual and content of the home page to giving a good first impression to keep users to continue explore the website.

The website provide healthcare message to users, product certifications, product range and information. There are more information about the products ingredients and pack sizes. They also provide information of company's background and history to gain the customer visiting the site and increase confidence and trust. The enquiry form building a community among the customers.

Client's Analysis

Susu Lembu Asli Group specialized in the manufacturing and distribution of fresh milk, dairy product and health beverages in Malaysia. The group of companies was first incorporate in 1968 by its founder, the late Mr.Yong Lee Sang, Started operations as a small-scale fresh milk distributor with its activities mainly concentrated in the state of Negeri Sembilan. From a single product then, the production has grown to include low-fat and flavored milk, yoghurt, soya milk and fruit juice drinks.

Susu Lembu Asli Group are now one of the leading players in dairy industry and take pride in being a third-party manufacturer for other FMCG companies as well. Susu Lembu Asli products are marketed under three brand names - Goodday, Daily Fresh, and Mr.Farmer, all which have become trusted household in Malaysia.

As a Group that aspires to be the best in beverage industry, the coporate mission is to ensure customer satisfaction through products and services.To enhance the efficiency of operating processes at all stages through advance constructive and planning,, professionalism among staff members through effective recruitment as well as the provision of education. To achieve financial excellence through effective deployment of capital and financial facilities and to add value to Malaysia's economy, so as to stimulate its growth and benefit the local community as a whole. The corporate vision of Susu Lembu Asli Group is to be consumer's preferred choice for dairy product and health beverages in Malaysia.

The unique selling point of Susu Lembu Asli products are marketed under three brand names Goodday, Daily Fresh, and Mr.Farmer, the production has grown to include low-fat and flavored milk, yoghurt, soya milk and fruit juice drinks, all which have become trusted household in Malaysia.

Short & Long-term Site Goals

The long term goal of redesign the website able to last for few years, and updates content but not the layout and design to reduce the company cost. The interesting and interactive design to Increase the customers to continue to support and communicate with the company website. building confidence and trust.

The short term goal of redesign the website is providing current news updates, articles, products information and news to keep customers visit the site.

Target Audience

The product target audience will be housewives, and all range income family. Housewives who are health conscious and wants know more about dairy beverages, and the content will be not too much text and fast loading as the target audience which will be mainly housewives are not patient with technology.

The working woman who are busy will find out the Susu Lembu Asli product are convenient and can find out more information about the products through the website. On the others side, the kids are also will be the target audience who is using the internet. The interactive website can attract the kids and engage the mothers or family.

Site Map

Web Design Two - Web Analysis

2009-05-17T06:25:00.000+08:00

Client's Website

Good Day Milk
http://www.goodday.com.my/

- boring layout and boxy
- overall color look fade
- lack of design n detail
- image are not consistent
- lack of content on main page
- flash banner but not interesting
- contact on every pages are not necessary

Competitor's Website

Dutch Lady
http://www.dutchlady.com.my/

- clear and neat layout
- fresh and clean colors
- graphic and flash look interesting
- error on drop down navigation menu

HL Milk
http://www.hlmilk.com/

- simple yet nice flash site
- nice effect when mouse over
- interesting flash and graphics

F&N
http://www.fn.com.my/

- ugly boxy layout
- lack of design
- content look messy
- navigation bar are not clear
- images and mode are not consistent

Malaysia Milk Sdn. Bhd.
http://www.mmsb.com.my/

- lack of deisgn
- boxy and simple layout
- too much images in a page
- too strong and striking colors
- logo is only on main page but not every pages

Beautiful Commercial Website

Kings Bridge
http://kings-bridge.com/

- interestng simple flash site
- flash effect looks more lively
- duo-tone color looks clear and neat
- simple monotone graphic look attractive

Sensisoft
http://www.sensisoft.com/

- very nice art direction
- every pages are consistent
- flash effect looks more lively
- different graphic on every pages
- very nice flash effect and transition

Vanilla Splits
http://www.vanillasplits.com/

- consistency on every pages
- very nice graphic and images
- navigation bar are user friendly
- pretty art style and creative layout

Kickers
http://www.kickers.fr/

- beautiful art direction
- simple and creative layout
- user friendly navigation bar

Web Tutorials
- echoecho.com
- tizag.com
- quackit.com
- HTML Code Tutorial

Design Tutorials
- Abduzeedo
- Devppl
- Psd Tuts+
- Tutorial Guide

Digital Media Two - Survival Guide

2009-03-14T13:45:00.000+08:00

Web Design One - Papertoyz

2009-02-13T05:20:00.001+08:00

Click the poster or here to the site.