This project is to redesign the website for Susu Lembu Asli Group also know as Goodday. Susu Lembu Asli Group specialized in the manufacturing and distribution of fresh milk, dairy product and health beverages in Malaysia.
Back to year 1968 when began operations as a small-scale fresh milk distributor. From a single product then, the production has grown to include low-fat and flavored milk, yoghurt, soya milk and fruit juice drinks. Their corporate vision and mission is to be consumers preferred choice for dairy products and health beverages in Malaysia.
They provide healthcare message to customers, product certifications, product range and information. There are more information about the products ingredients and pack sizes. They also provide information of company's background and history to gain the customers visiting the site and increase confidence and trust.
These are company logo, main navigations bar, flash banner, product certification, contact and lack of interesting content on the current home page. The current website are unused-friendly, lacking of interesting design, overall are too blueish in color, boring and boxy layout, images are out of pixel and some spelling error. The contact address footer on every page looks weird, the flash header on every page are boring and without copyright statement.
In conclusion, the purpose of redesign the website for Susu Lembu Asli Group is to attract more audience to engage with the site and provide convenient to users at the same time with a interesting and interactive design.
Current Site’s Analysis Goals
The current website is designed by Asia Pacific Group in few years back. The current home page, there are company logo on the center of the navigation bar. The navigation bar was done by flash, the button will shiny when mouse over to indicate the links are clickable. The flash banner with uninteresting motion and graphic on every page on the site looks weird.
The overall problem of the website are lacking of content and interesting interactive design, there are too bluish in color. The layout are boring and boxy on every pages, images of the products are out of pixels and some spelling error on most of the page. The contact address on every pages on the site are not unnecessary.
To increase hit rate of the website, overall layout will be reconstructs by adding in more interesting and interactive design. The warm and fresh colors for the website will going to redesign and also improve on the visual and content of the home page to giving a good first impression to keep users to continue explore the website.
The website provide healthcare message to users, product certifications, product range and information. There are more information about the products ingredients and pack sizes. They also provide information of company's background and history to gain the customer visiting the site and increase confidence and trust. The enquiry form building a community among the customers.
Client's Analysis
Susu Lembu Asli Group specialized in the manufacturing and distribution of fresh milk, dairy product and health beverages in Malaysia. The group of companies was first incorporate in 1968 by its founder, the late Mr.Yong Lee Sang, Started operations as a small-scale fresh milk distributor with its activities mainly concentrated in the state of Negeri Sembilan. From a single product then, the production has grown to include low-fat and flavored milk, yoghurt, soya milk and fruit juice drinks.
Susu Lembu Asli Group are now one of the leading players in dairy industry and take pride in being a third-party manufacturer for other FMCG companies as well. Susu Lembu Asli products are marketed under three brand names - Goodday, Daily Fresh, and Mr.Farmer, all which have become trusted household in Malaysia.
As a Group that aspires to be the best in beverage industry, the coporate mission is to ensure customer satisfaction through products and services.To enhance the efficiency of operating processes at all stages through advance constructive and planning,, professionalism among staff members through effective recruitment as well as the provision of education. To achieve financial excellence through effective deployment of capital and financial facilities and to add value to Malaysia's economy, so as to stimulate its growth and benefit the local community as a whole. The corporate vision of Susu Lembu Asli Group is to be consumer's preferred choice for dairy product and health beverages in Malaysia.
The unique selling point of Susu Lembu Asli products are marketed under three brand names Goodday, Daily Fresh, and Mr.Farmer, the production has grown to include low-fat and flavored milk, yoghurt, soya milk and fruit juice drinks, all which have become trusted household in Malaysia.
Short & Long-term Site Goals
The long term goal of redesign the website able to last for few years, and updates content but not the layout and design to reduce the company cost. The interesting and interactive design to Increase the customers to continue to support and communicate with the company website. building confidence and trust.
The short term goal of redesign the website is providing current news updates, articles, products information and news to keep customers visit the site.
Target Audience
The product target audience will be housewives, and all range income family. Housewives who are health conscious and wants know more about dairy beverages, and the content will be not too much text and fast loading as the target audience which will be mainly housewives are not patient with technology.
The working woman who are busy will find out the Susu Lembu Asli product are convenient and can find out more information about the products through the website. On the others side, the kids are also will be the target audience who is using the internet. The interactive website can attract the kids and engage the mothers or family.
Site Map
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